A great example of using halftones for aesthetic purposes. Notice that the more you pull back from the image, the more photorealistic it appears, as the halftone dots form more of a gestalt, losing their individual identities. This is the basic principle behind CMYK printing, only hijacked and used for spot color in it's own way.
Mayer Hawthorne Poster
| Designer | Jared Swafford |
| Project | 3/0 Screen Print |
Description
From the Designer
The client was looking for a classic Motown inspired show poster for their 2 night sold out shows in Los Angeles. Mayer's management said that Mayer had them seek Jared out specifically, as he found him through Google searches.
| Dimensions | 18" x 24" |
| Typefaces |
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| Papers |
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| Pantones | 7473U, 173U, 419U |
| Processes | |
| Approx. Print Budget | $742.50 — $907.50 for 250 |