"MyRadar asked us to reimagine their branding and visual language in a way that not only represented their company and culture of industry leading scientists and developers, but positioned their product as being an application that is constantly living at the bleeding edge of artificial intelligence and the most hyper local and hyper accurate weather prediction. We challenged ourselves to create a card that would be anything but ephemeral, disposable and static. One that would be interactive, an artifact and a printed extension of the client's desire to present their content in a sleek and authoritative manner.
It was a no brainer to partner with Mama's Sauce to create the interactive illusion of rain drops or a wet card via black foil on the Neenah Epic Black. Dialing in the orange in screen printing was also a concern and Mama's Sauce was very generous and professional in perfecting the color exactly as the client desired." -Counter Brand & Type